The impact of digital marketing communication on brand awareness and purchase intention: does customer engagement mediate the relationship between brand awareness and purchase intention?
| Auteur principal: | |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Inderscience
2020
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| Dans: |
International journal of Islamic marketing and branding
Année: 2020, Volume: 5, Numéro: 4, Pages: 288-299 |
| Sujets non-standardisés: | B
Aufsatz in Zeitschrift
B digital marketing communication B customer engagement B brand awareness B Purchase Intention |
| Accès en ligne: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 2055-0952 |
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| Contient: | Enthalten in: International journal of Islamic marketing and branding
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| Persistent identifiers: | DOI: 10.1504/IJIMB.2020.114396 |