APA (7th ed.) Citation

Abdullah, M. M. H. H. (2020). The impact of digital marketing communication on brand awareness and purchase intention: Does customer engagement mediate the relationship between brand awareness and purchase intention? International journal of Islamic marketing and branding, 5(4), 288-299. doi:10.1504/IJIMB.2020.114396

Chicago Style (17th ed.) Citation

Abdullah, Mahdi Mahmoud Haji Haider. "The Impact of Digital Marketing Communication on Brand Awareness and Purchase Intention: Does Customer Engagement Mediate the Relationship Between Brand Awareness and Purchase Intention?" International Journal of Islamic Marketing and Branding 5, no. 4 (2020): 288-299, https://doi.org/10.1504/IJIMB.2020.114396.

MLA (8th ed.) Citation

Abdullah, Mahdi Mahmoud Haji Haider. "The Impact of Digital Marketing Communication on Brand Awareness and Purchase Intention: Does Customer Engagement Mediate the Relationship Between Brand Awareness and Purchase Intention?" International Journal of Islamic Marketing and Branding, vol. 5, no. 4, 2020, pp. 288-299, https://doi.org/10.1504/IJIMB.2020.114396.