The effect of e-WOM and content marketing on customers' purchase intention
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Inderscience
2020
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| In: |
International journal of Islamic marketing and branding
Year: 2020, Volume: 5, Issue: 2, Pages: 114-131 |
| Further subjects: | B
Customers
B Aufsatz in Zeitschrift B electronic word-of-mouth B e-WOM B dependable sources B content marketing B Purchase Intention |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 2055-0952 |
|---|---|
| Contains: | Enthalten in: International journal of Islamic marketing and branding
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| Persistent identifiers: | DOI: 10.1504/IJIMB.2020.111144 |