An empirical analysis of digital marketing impact on consumer buying behaviour: the case of North Macedonia

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Bibliographic Details
Published in:International journal of Islamic marketing and branding
Authors: Emini, Edrina (Author) ; Zekjiri, Hatibe Deari (Author)
Format: Electronic Article
Language:English
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Published: Inderscience 2020
In: International journal of Islamic marketing and branding
Further subjects:B digital marketing
B purchase decision
B Aufsatz in Zeitschrift
B North Macedonia
B Developing Countries
B consumer buying behaviour
B digital channels
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