An Analysis of Cultural Differences and Brand Name’s Translation
With the development of society and economy, the trend of economic globalization has become unavoidable. The competition of the global trend is acute. A good brand name is vital for building the necessary bond between an organization and its consumers. The paper aims to analyze a large number of bra...
| Published in: | Cultural and religious studies |
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| Authors: | ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
David Publishing Company
2022
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| In: |
Cultural and religious studies
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| Further subjects: | B
translation principle of brand
B cultural differences B brand name translation |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | With the development of society and economy, the trend of economic globalization has become unavoidable. The competition of the global trend is acute. A good brand name is vital for building the necessary bond between an organization and its consumers. The paper aims to analyze a large number of brand names and their influences, coupled with the cultural differences, translation theories, and business value. Then conclude some effective brand names translation principles and techniques to help enterprises to promote their products. |
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| ISSN: | 2328-2177 |
| Contains: | Enthalten in: Cultural and religious studies
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| Persistent identifiers: | DOI: 10.17265/2328-2177/2022.02.001 |