Brands of faith: marketing religion in a commercial age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths hav...
| Main Author: | |
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| Format: | Electronic Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
London
Routledge
2008
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| In: | Year: 2008 |
| Reviews: | Brands of Faith: Marketing Religion in a Commercial Age (2010) (Palmer, Ashley)
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| Series/Journal: | Religion, media and culture
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| Further subjects: | B
Church marketing
B Religious Institutions Marketing |
| Online Access: |
Volltext (Aggregator) Volltext (Verlag) Volltext (Verlag) |
| Parallel Edition: | Print version: Brands of Faith : Marketing Religion in a Commercial Age: |
| Summary: | In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands ? easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and |
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| Item Description: | Includes bibliographical references and index |
| ISBN: | 0415409764 |