Religions as brands: new perspectives on the marketization of religion and spirituality

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Bibliographic Details
Contributors: Usunier, Jean-Claude 1951- (Editor) ; Stolz, Jörg 1967- (Editor)
Format: Print Book
Language:English
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Published: London Routledge 2018
In:Year: 2018
Edition:First issued in paperback
Series/Journal:AHRC / ESRC religion and society series
Further subjects:B Religions Marketing
B Spirituality
B Religion in advertising
B Religion
B Branding (Marketing)
B Religious organization
B Markenführung
B World
B Marketing
Parallel Edition:Electronic
Description
Item Description:Enthält 13 Beiträge
ISBN:1409467554