The impact of digital marketing communication on brand awareness and purchase intention: does customer engagement mediate the relationship between brand awareness and purchase intention?
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Inderscience
2020
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| In: |
International journal of Islamic marketing and branding
Year: 2020, Volume: 5, Issue: 4, Pages: 288-299 |
| Further subjects: | B
Aufsatz in Zeitschrift
B digital marketing communication B customer engagement B brand awareness B Purchase Intention |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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