Strange Bedfellows?: Technology, Campaign Finance, and the Marketing of Religion on U.S. Presidential Campaign Buttons
At the end of the nineteenth century, revolutions in button technology, campaign, finance, and the make-up and role of religion in American society, justified the use of, the button to appeal to voters of different communities, even religious communities, broadly speaking. At the end of the twentiet...
| Auteur principal: | |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Brill
2022
|
| Dans: |
Journal of religion, media and digital culture
Année: 2022, Volume: 11, Numéro: 1, Pages: 103-138 |
| Sujets / Chaînes de mots-clés standardisés: | B
Présidents
/ Élection présidentielle
/ Campagne électorale
/ Button
/ Marketing
/ Religion
/ Histoire 1850-2022
|
| RelBib Classification: | AD Sociologie des religions AE Psychologie de la religion CG Christianisme et politique KBQ Amérique du Nord NCD Éthique et politique TJ Époque moderne TK Époque contemporaine XA Droit ZG Sociologie des médias; médias numériques; Sciences de l'information et de la communication |
| Sujets non-standardisés: | B
presidential campaigns
B Religion B Politics B Campaign buttons B Internet |
| Accès en ligne: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Résumé: | At the end of the nineteenth century, revolutions in button technology, campaign, finance, and the make-up and role of religion in American society, justified the use of, the button to appeal to voters of different communities, even religious communities, broadly speaking. At the end of the twentieth century, revolutions in digital technology, campaign finance, and the place and role of religion in American culture again, transformed how U.S. presidential campaign buttons represented religion. The first transformations facilitated the commodification of the votes, justifying the expenditure, of large amounts of money on media technology to secure them. The second, transformations facilitated the commodification of the candidates, justifying the use of, technology and religion to raise funds for the campaign. Rather than serving as the, signpost to identify the voter, religion became the message to attract the consumer. |
|---|---|
| ISSN: | 2165-9214 |
| Contient: | Enthalten in: Journal of religion, media and digital culture
|
| Persistent identifiers: | DOI: 10.1163/21659214-bja10066 |