Strange Bedfellows?: Technology, Campaign Finance, and the Marketing of Religion on U.S. Presidential Campaign Buttons
At the end of the nineteenth century, revolutions in button technology, campaign, finance, and the make-up and role of religion in American society, justified the use of, the button to appeal to voters of different communities, even religious communities, broadly speaking. At the end of the twentiet...
| Published in: | Journal of religion, media and digital culture |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Brill
2022
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| In: |
Journal of religion, media and digital culture
Year: 2022, Volume: 11, Issue: 1, Pages: 103-138 |
| Standardized Subjects / Keyword chains: | B
Presidents
/ Presidential election
/ Political campaign
/ Button
/ Marketing
/ Religion
/ History 1850-2022
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| RelBib Classification: | AD Sociology of religion; religious policy AE Psychology of religion CG Christianity and Politics KBQ North America NCD Political ethics TJ Modern history TK Recent history XA Law ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
presidential campaigns
B Religion B Politics B Campaign buttons B Internet |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | At the end of the nineteenth century, revolutions in button technology, campaign, finance, and the make-up and role of religion in American society, justified the use of, the button to appeal to voters of different communities, even religious communities, broadly speaking. At the end of the twentieth century, revolutions in digital technology, campaign finance, and the place and role of religion in American culture again, transformed how U.S. presidential campaign buttons represented religion. The first transformations facilitated the commodification of the votes, justifying the expenditure, of large amounts of money on media technology to secure them. The second, transformations facilitated the commodification of the candidates, justifying the use of, technology and religion to raise funds for the campaign. Rather than serving as the, signpost to identify the voter, religion became the message to attract the consumer. |
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| ISSN: | 2165-9214 |
| Contains: | Enthalten in: Journal of religion, media and digital culture
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| Persistent identifiers: | DOI: 10.1163/21659214-bja10066 |