THE IMPACT OF MEDIA CAMPAIGNS IN ERADICATING DRUG ABUSE INMALAYSIA FROM THE ISLAMIC PERSPECTIVE
Thed rugstorycaneasilyandprobablywillreturnagainandagaintothemediaattentionatthenationalandinternationallevels,butitisunlikelythatthemediaitselfwillmakeameaningfulachievementunlessseriouseffortsaremadeandeffectivestrategiestocurethesocietalillnessareputinplace.Inassessingtheinfluenceof"natural&...
Auteur principal: | |
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Type de support: | Imprimé Article |
Langue: | Anglais |
Vérifier la disponibilité: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Publié: |
Mayanjuola Publ
2019
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Dans: |
Religions' educator
Année: 2019, Volume: 18, Numéro: 1, Pages: 9-19 |
Sujets non-standardisés: | B
Media campaigns
B Drug Abuse B Eradicating B New Media B Adolescents |
Résumé: | Thed rugstorycaneasilyandprobablywillreturnagainandagaintothemediaattentionatthenationalandinternationallevels,butitisunlikelythatthemediaitselfwillmakeameaningfulachievementunlessseriouseffortsaremadeandeffectivestrategiestocurethesocietalillnessareputinplace.Inassessingtheinfluenceof"natural"mediasuchasentertainment,advertising,news and even new Mediatoanexaminationoftheeffectsofmediacampaigns,oneisstruckwiththeverypoorrecordofevaluatedmassmediahealthpromotionprogrammes.Televisionisthepreeminentmassmediumamongadolescents,adolescentsobserveandlistentodruguse,particularlyalcoholicdrinking,beingmodelledanddiscussedasanaturalandeverydayeventonprime-timetelevision.Amongtheillicitdrugs,ithasbeensuggestedthatmarijuanause,iscommonlyregardedwithhumourasaharmlessescapefromfrustration.Otherillicitdrugsthatarerarelyshownandfairlyconsistentlyassociatedwithbadconsequences.Thispaperdiscussesthelevelofeffectivenessofmediacampaignsondrugabuse;thestrategiesthatthemediacanemploytoavertthesocietyfromevilofdrugabuseandtopreventtheadolescentsfromdrugabuse.ItalsoexaminestheappropriateroleofIslamicmediaincombatingdrugabuse.Thisstudywillprovidesomeexamplesofeffectiveprogrammesondrugabuse;itwillalsopropose some suggestions that the writer believes will help in eradicating drug abuse |
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ISSN: | 1115-5035 |
Contient: | Enthalten in: National Association for the Study of Religions and Education, Religions' educator
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