The effect of e-WOM and content marketing on customers' purchase intention
| VerfasserInnen: | ; |
|---|---|
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
Inderscience
2020
|
| In: |
International journal of Islamic marketing and branding
Jahr: 2020, Band: 5, Heft: 2, Seiten: 114-131 |
| weitere Schlagwörter: | B
Customers
B Aufsatz in Zeitschrift B electronic word-of-mouth B e-WOM B dependable sources B content marketing B Purchase Intention |
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Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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