Brands of faith: marketing religion in a commercial age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths hav...
| Auteur principal: | |
|---|---|
| Type de support: | Électronique Livre |
| Langue: | Anglais |
| Service de livraison Subito: | Commander maintenant. |
| Vérifier la disponibilité: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
London
Routledge
2008
|
| Dans: | Année: 2008 |
| Recensions: | Brands of Faith: Marketing Religion in a Commercial Age (2010) (Palmer, Ashley)
|
| Collection/Revue: | Religion, media and culture
|
| Sujets non-standardisés: | B
Church marketing
B Religious Institutions Marketing |
| Accès en ligne: |
Volltext (Aggregator) Volltext (Verlag) Volltext (Verlag) |
| Édition parallèle: | Print version: Brands of Faith : Marketing Religion in a Commercial Age: |
| Résumé: | In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands ? easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and |
|---|---|
| Description: | Includes bibliographical references and index |
| ISBN: | 0415409764 |