Brands of faith: marketing religion in a commercial age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths hav...
| 1. VerfasserIn: | |
|---|---|
| Medienart: | Elektronisch Buch |
| Sprache: | Englisch |
| Subito Bestelldienst: | Jetzt bestellen. |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
London
Routledge
2008
|
| In: | Jahr: 2008 |
| Rezensionen: | Brands of Faith: Marketing Religion in a Commercial Age (2010) (Palmer, Ashley)
|
| Schriftenreihe/Zeitschrift: | Religion, media and culture
|
| weitere Schlagwörter: | B
Church marketing
B Religious Institutions Marketing |
| Online Zugang: |
Volltext (Aggregator) Volltext (Verlag) Volltext (Verlag) |
| Parallele Ausgabe: | Print version: Brands of Faith : Marketing Religion in a Commercial Age: |
| Zusammenfassung: | In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands ? easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and |
|---|---|
| Beschreibung: | Includes bibliographical references and index |
| ISBN: | 0415409764 |