Brands of faith: marketing religion in a commercial age

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths hav...

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Bibliographic Details
Main Author: Einstein, Mara (Author)
Format: Electronic Book
Language:English
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Fernleihe:Fernleihe für die Fachinformationsdienste
Published: London Routledge 2008
In:Year: 2008
Reviews:Brands of Faith: Marketing Religion in a Commercial Age (2010) (Palmer, Ashley)
Series/Journal:Religion, media and culture
Further subjects:B Church marketing
B Religious Institutions Marketing
Online Access: Volltext (Aggregator)
Volltext (Verlag)
Volltext (Verlag)
Parallel Edition:Print version: Brands of Faith : Marketing Religion in a Commercial Age: