Brands of faith: marketing religion in a commercial age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths hav...
| Main Author: | |
|---|---|
| Format: | Electronic Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
London
Routledge
2008
|
| In: | Year: 2008 |
| Reviews: | Brands of Faith: Marketing Religion in a Commercial Age (2010) (Palmer, Ashley)
|
| Series/Journal: | Religion, media and culture
|
| Further subjects: | B
Church marketing
B Religious Institutions Marketing |
| Online Access: |
Volltext (Aggregator) Volltext (Verlag) Volltext (Verlag) |
| Parallel Edition: | Print version: Brands of Faith : Marketing Religion in a Commercial Age: |
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| 264 | 1 | |a London |b Routledge |c 2008 | |
| 300 | |a Online-Ressource (xiv, 241 p) | ||
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| 490 | 0 | |a Religion, media and culture | |
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | 0 | |a Book Cover; Title; Copyright; Dedication; Contents; Series editors' preface; Preface; Chapter 1 Introduction; Chapter 2 The changing religious marketplace; Chapter 3 The business of religion; Chapter 4 Branding faith; Chapter 5 The course to God; Chapter 6 The new televangelists; Chapter 7 Kabbalah: Marketing designer spirituality; Chapter 8 The politics of faith brands; Chapter 9 Has religious marketing gone too far?; Notes; References; Index |
| 520 | |a In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands ? easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and | ||
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| 787 | 0 | 8 | |i Rezensiert in |a Palmer, Ashley |t Brands of Faith: Marketing Religion in a Commercial Age |d 2010 |w (DE-627)1819426564 |
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