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|a Aronczyk, Melissa
|4 aut
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|a "Living the brand"
|b nationality, globality, and the identity strategies of nation branding consultants
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|c 2009
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|a Strategie
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|t Transnational political spaces
|d Frankfurt/Main [u.a.] : Campus-Verl., 2009
|g (2009), Seite 116-141
|h 321 S.
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