An Analysis of Cultural Differences and Brand Name’s Translation

With the development of society and economy, the trend of economic globalization has become unavoidable. The competition of the global trend is acute. A good brand name is vital for building the necessary bond between an organization and its consumers. The paper aims to analyze a large number of bra...

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Bibliographic Details
Authors: Li, Fan (Author) ; Leng, Binbin (Author)
Format: Electronic Article
Language:English
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Published: David Publishing Company 2022
In: Cultural and religious studies
Year: 2022, Volume: 10, Issue: 2, Pages: 73-77
Further subjects:B translation principle of brand
B cultural differences
B brand name translation
Online Access: Volltext (lizenzpflichtig)
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