The influence of religion in market research in Islamic countries: case study of rice market in Saudi Arabia
The relationship between globalization and religion is one with furthering challenges. In globalization processes, when a company considers going into a new market the first concern that raises immediately is the development of an ad hoc market research. The launching of a product like rice, which t...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Ediciones Universidad Valladolid
2020
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| In: |
Journal of the sociology and theory of religion
Year: 2020, Volume: 9, Pages: 82-98 |
| Further subjects: | B
arroz
B nuevos lanzamientos B mujer árabe B religión islámica B Investigación de mercados B internacionalización |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | The relationship between globalization and religion is one with furthering challenges. In globalization processes, when a company considers going into a new market the first concern that raises immediately is the development of an ad hoc market research. The launching of a product like rice, which target audience is the housewife, has important challenges in Arab countries such as Saudi Arabia. How can you tackle people who for religious or cultural reasons have limited contact with people who are not in their family environment? How can a firm determine purchasing decision factors or affinity to brands? |
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| ISSN: | 2255-2715 |
| Contains: | Enthalten in: Journal of the sociology and theory of religion
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| Persistent identifiers: | DOI: 10.24197/jstr.0.2020.82-98 |