Halal logistics: A marketing mix perspective
Ḥalāl is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for ḥalāl food integrity contributes to the need for ḥalāl logistics. However, ḥalāl logistic...
| Auteurs: | ; ; |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
2014
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| Dans: |
Intellectual discourse
Année: 2014, Volume: 22, Numéro: 2 |
| Sujets non-standardisés: | B
Ḥalāl
B ḥalāl marketing B marketing logistics B marketing mix B ḥalāl logistics |
| Accès en ligne: |
Volltext (lizenzpflichtig) |