The Antecedents of Customer Satisfaction and Customer - Company Identification in Enhancing Halal Restaurant Loyalty: Halal Company Identity Perspective
This study elucidates Halal company identity to predict both customer satisfaction and customer-company identification and the resultant impact on Halal restaurant loyalty. The data analysis used CFA and SEM with a total sample of 347 Halal favourite restaurant customers in Indonesia. The...
| Published in: | The international journal of religious tourism and pilgrimage |
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| Subtitles: | "Islamic Tourism" |
| Authors: | ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
2021
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| In: |
The international journal of religious tourism and pilgrimage
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| Standardized Subjects / Keyword chains: | B
Indonesia
/ Restaurants
/ Halal
/ Consumer satisfaction
/ Identification
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| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion BJ Islam KBM Asia |
| Further subjects: | B
halal restaurant loyalty
B Customer satisfaction B halal company identity B customer-company identification |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | This study elucidates Halal company identity to predict both customer satisfaction and customer-company identification and the resultant impact on Halal restaurant loyalty. The data analysis used CFA and SEM with a total sample of 347 Halal favourite restaurant customers in Indonesia. The results show that Halal identity similarity insignificantly affects customer satisfaction, while Halal identity distinctiveness and Halal identity prestige positively influence customer satisfaction. Halal identity similarity and Halal identity distinctiveness positively affect customer-company identification, whereas Halal identity prestige does not. Only Halal identity distinctiveness strongly impacts both customer satisfaction and customer-company identification. Customer-company identification positively impacts customer satisfaction and both customer satisfaction and customer-company identification positively affect Halal restaurant loyalty. |
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| ISSN: | 2009-7379 |
| Contains: | Enthalten in: The international journal of religious tourism and pilgrimage
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| Persistent identifiers: | DOI: 10.21427/wfg2-3830 |