Halal logistics: A marketing mix perspective
Ḥalāl is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for ḥalāl food integrity contributes to the need for ḥalāl logistics. However, ḥalāl logistic...
| VerfasserInnen: | ; ; |
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| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
2014
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| In: |
Intellectual discourse
Jahr: 2014, Band: 22, Heft: 2 |
| weitere Schlagwörter: | B
Ḥalāl
B ḥalāl marketing B marketing logistics B marketing mix B ḥalāl logistics |
| Online Zugang: |
Volltext (lizenzpflichtig) |