In the Company of the Converted: Characteristics of a Billy Graham Crusade Audience

This article is an examination of the social characteristics of a Billy Graham Crusade audience in Knoxville, Tennessee. Basic data sources are (1) a short questionnaire administered to persons in randomly selected seats, (2) a larger follow-up mail questionnaire, and (3) a comparison survey of area...

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Bibliographic Details
Authors: Clelland, Donald A. (Author) ; Hood, Thomas C. (Author) ; Lipsey, C. M. (Author) ; Wimberley, Ronald (Author)
Format: Electronic Article
Language:English
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Published: 1974
In: Sociological analysis
Year: 1974, Volume: 35, Issue: 1, Pages: 45-56
Online Access: Volltext (JSTOR)
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Summary:This article is an examination of the social characteristics of a Billy Graham Crusade audience in Knoxville, Tennessee. Basic data sources are (1) a short questionnaire administered to persons in randomly selected seats, (2) a larger follow-up mail questionnaire, and (3) a comparison survey of area residents. Crusade attenders are more educated and of higher income and occupational prestige than area residents. They attend church more frequently and are more conservative on religious beliefs than comparable samples. The thesis of the middle-class respectability of the Graham movement is substantiated by these data. The persistance of revivalism is interpreted as a functional reaffirmation of a threatened life style.
ISSN:2325-7873
Contains:Enthalten in: Sociological analysis
Persistent identifiers:DOI: 10.2307/3710342