In medias res: Marshallas Mcluhanas ir jo „teorijos“ kitybė = In medias res: Marshall Mcluhan and the otherness of his "theory"
Marshall McLuhan, again and again referred to as a "guru" of media culture, is perhaps best known for his aphorism The Medium is the Message. McLuhan’s contribution to the field of communication study was highly praised in popular culture but in academic spheres being received as doubtful....
| Subtitles: | In medias res: Marshall Mcluhan and the otherness of his "theory" |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | Lithuanian |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Vilniaus Universiteto Leidykla
2009
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| In: |
Religija ir kultūra
Year: 2009, Volume: 6, Issue: 1/2, Pages: 144-159 |
| Further subjects: | B
teorija
B medijos B McLuhan B Otherness B Theory B Media B McLuhanas B kitybė |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Summary: | Marshall McLuhan, again and again referred to as a "guru" of media culture, is perhaps best known for his aphorism The Medium is the Message. McLuhan’s contribution to the field of communication study was highly praised in popular culture but in academic spheres being received as doubtful. His basic idea is that the message is very much influenced by the medium of delivery. One would recognize this position as the definitive media determinism. McLuhan however emphasize the humanistic character of his "theory". McLuhan’s manner of theorizing is other than traditional. McLuhan is a master of aphorisms, incredible pronouncements, humorous quips, and wordplay. |
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| ISSN: | 1822-4539 |
| Contains: | Enthalten in: Religija ir kultūra
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| Persistent identifiers: | DOI: 10.15388/Relig.2009.1.2770 |