Brand of Choice: Why Hillsong Music is Winning Sales and Souls
Amid current competing ideologies and priorities, Hillsong has found a formula that fuses aspects of secular consumerism and individualism with Pentecostal religious fervour. This paper will examine the ways Hillsong music is used to constitute religious experience and how religious experience is (r...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
AASR
[2007]
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| In: |
Australian religion studies review
Year: 2007, Volume: 20, Issue: 2, Pages: 175-194 |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
| Parallel Edition: | Electronic
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