Religiosity and consumer behavior: a summarizing review
This article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intolerance, ethics, and risk aversion. It also impacts consumer attitude toward religious products and econom...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
International Association of Management, Spirituality & Religion
[2019]
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| In: |
Journal of management, spirituality & religion
Year: 2019, Volume: 16, Issue: 1, Pages: 32-54 |
| RelBib Classification: | AD Sociology of religion; religious policy AE Psychology of religion AG Religious life; material religion NCG Environmental ethics; Creation ethics |
| Further subjects: | B
Religious Community
B Religious Beliefs B Rituals B Consumer psychology B Aufsatz in Zeitschrift B religious values B Religiosity |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |