Muse on Madison Avenue: classical mythology in contemporary advertising
Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths define...
| Main Author: | |
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| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Frankfurt am Main Berlin Bern Wien [u.a.]
Lang
2002
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| In: |
Studien zur klassischen Philologie (127)
Year: 2002 |
| Series/Journal: | Studien zur klassischen Philologie
127 |
| Standardized Subjects / Keyword chains: | B
USA
/ Commercial art
/ Classical antiquity (Motif)
/ Myth (Motif)
B Greek language / Latin / Myth / Reception / USA / Commercial art / Visual communication |
| Summary: | Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream. |
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| ISBN: | 3631376529 |