Research on the International Communication of Zhenjiang Regional Culture Based on Short Video

This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication, such as the culture of Zhenjiang’s three mountains, Jiangsu University’s special agricultural machinery culture, and the culture of Pearl S. Buck. The p...

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Détails bibliographiques
Auteur principal: Wang, Bo (Auteur)
Type de support: Électronique Article
Langue:Anglais
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Publié: David Publishing Company 2022
Dans: Cultural and religious studies
Année: 2022, Volume: 10, Numéro: 9, Pages: 536-540
Sujets non-standardisés:B short video
B international communication
B regional culture
B Zhenjiang
Accès en ligne: Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)
Description
Résumé:This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication, such as the culture of Zhenjiang’s three mountains, Jiangsu University’s special agricultural machinery culture, and the culture of Pearl S. Buck. The paper explores international communication strategies such as optimizing video content to highlight Zhenjiang’s cultural characteristics, focusing on the operation and promotion of short videos, and cooperation between the government, society, and universities, in the hope of improving the international communication system of Zhenjiang’s regional culture, and also providing reference for international communication studies of regional culture in other cities and regions.
ISSN:2328-2177
Contient:Enthalten in: Cultural and religious studies
Persistent identifiers:DOI: 10.17265/2328-2177/2022.09.006