Programa Direção Espiritual: ênfase na autoajuda para atrair fiel

This paper is about the program Spiritual Direction, led by Father Fabio de Melo. Televised by Canção Nova TV, a station linked to the Catholic Charismatic Renewal. The program fits the mediatic style adopted by this strand of Catholicism. The presenter holds a strong communication apparatus, being...

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Bibliographic Details
Main Author: Moreira, Dora Deise Stephan (Author)
Format: Electronic Article
Language:Portuguese
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Published: Instituto de Ciências Humanas, Universidade Federal de Juiz de Fora 2013
In: Sacrilegens
Year: 2013, Volume: 10, Issue: 1, Pages: 94-110
Further subjects:B Catholicism mediatic
B father Fábio de Melo
B Spiritual Direction program
B Self Help
Online Access: Volltext (lizenzpflichtig)
Description
Summary:This paper is about the program Spiritual Direction, led by Father Fabio de Melo. Televised by Canção Nova TV, a station linked to the Catholic Charismatic Renewal. The program fits the mediatic style adopted by this strand of Catholicism. The presenter holds a strong communication apparatus, being one of its flagships this program aired weekly. With his charisma and an approximative rhetoric, the priest-singer makes use of narratives able to create a strong identification with the viewer, with emphasis on selfhelp. We analyzed a corpus consisting of five programs, using content analysis as a methodological tool and adopting the Self-help on the screen as one of the categories. It will be demonstrated, through exemplifications, the strong presence of this category as discursive resource.
ISSN:2237-6151
Contains:Enthalten in: Sacrilegens