Symbol Matters: A Sequential Mediation Model in Examining the Impact of Product Design with Buddhist Symbols on Charitable Donation Intentions
Though religion-informed charitable behavior has gained much academic attention recently, there is an ambiguous relationship between individual donation intention and Buddhist determinants. Drawing on the theories of reasoned action and product semantics, this study tries to examine the effects of p...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
MDPI
2022
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| In: |
Religions
Year: 2022, Volume: 13, Issue: 2 |
| Further subjects: | B
donation intention
B Buddhism B product appearance B Religious Symbols B symbol design |
| Online Access: |
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