Assessing the Development of the Portuguese Way to Santiago in Times of Pandemic

The aim of this study is to explore a holistic approach to assessing the level of development of a pilgrimage route using a model proposed by Ambrosio et al. (2019). In accordance with this model, a diagnosis matrix structures the surveying of predefined variables and enables the evaluation of pilgr...

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Bibliographic Details
Authors: Ambrósio, Vitor (Author) ; Fernandes, Carlos (Author)
Format: Electronic Article
Language:English
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Published: Dublin Institute of Technology 2022
In: The international journal of religious tourism and pilgrimage
Year: 2022, Volume: 9, Issue: 6, Pages: 72-90
Standardized Subjects / Keyword chains:B Portugal / Camino de Santiago / Tourismusmarketing
RelBib Classification:AG Religious life; material religion
CD Christianity and Culture
CH Christianity and Society
KBH Iberian Peninsula
Further subjects:B Way to Santiago
B diagnosis matrix
B Conceptual Model
B pilgrimage route
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Summary:The aim of this study is to explore a holistic approach to assessing the level of development of a pilgrimage route using a model proposed by Ambrosio et al. (2019). In accordance with this model, a diagnosis matrix structures the surveying of predefined variables and enables the evaluation of pilgrimage routes. This tool allows an understanding of both, material and immaterial elements that comprise part of pilgrimage experiences, and of the respective routes as tourism products. The study takes as reference two Municipalities along the Portuguese Way to Santiago—one in the South, Vila Franca de Xira, and another in the North, Viana do Castelo. In our primary research, the criteria of the conceptual model were interpreted along a three-stage assessment methodology based on the diagnosis matrix to test the conceptual model—the physical structure of the route itself, the supporting services, and the availability and quality of the attractions. A visual methodology through photo elicitation was used to register data and generate discussion amongst stakeholders. Findings suggest that the same type of resources are being handled differently in the crossed municipalities, demonstrating a lack of coordinated development. Additionally, a general lack of knowledge of emerging consumer trends may be impeding innovations by businesses, raising doubt about the readiness of the pilgrimage route for the post-pandemic pilgrim.
ISSN:2009-7379
Contains:Enthalten in: The international journal of religious tourism and pilgrimage
Persistent identifiers:DOI: 10.21427/2qgp-8b75