Damanhur, An Exemplary Utopia: An Analysis of the Public Identity of a New Religious Movement Online

The Damanhur Federation, situated in Valchiusella, Piedmont, Italy, is one of the most structured and long-lived esoteric communities in Europe. Beginning with a reconstruction of its history and organizational changes, from its foundation in 1975 to the present, this article aims to analyse how—by...

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Bibliographic Details
Published in:International journal for the study of new religions
Authors: Palmisano, Stefania ca. 21. Jh. (Author) ; Pannofino, Nicola Luciano (Author)
Format: Electronic Article
Language:English
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Published: equinox 2014
In: International journal for the study of new religions
Year: 2014, Volume: 5, Issue: 1, Pages: 27-50
Further subjects:B New Religious Movement
B online communication
B public identity
B Utopia
B Damanhur
Online Access: Volltext (lizenzpflichtig)
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Summary:The Damanhur Federation, situated in Valchiusella, Piedmont, Italy, is one of the most structured and long-lived esoteric communities in Europe. Beginning with a reconstruction of its history and organizational changes, from its foundation in 1975 to the present, this article aims to analyse how—by means of exoteric initiatives of a social nature, increasing gradually over the years—the original spiritual-esoteric Utopia meshed with the community’s need for self-sufficiency. With this objective in mind, we shall analyse the online (official websites) communication rhetoric with which Damanhur presents itself to the outside world as a spiritual community, while at the same time advertising and legitimizing itself as a cultural and commercial organization.
ISSN:2041-952X
Contains:Enthalten in: International journal for the study of new religions
Persistent identifiers:DOI: 10.1558/ijsnr.v5i1.27