Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values

Ethical behavior among businesses has gained significant prominence in recent years. Survey evidence shows that Asian consumers demand for greater social responsibility among businesses. Thus, a deeper understanding of the factors that contribute to such a demand is useful. This study examines the i...

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VerfasserInnen: Ramasamy, Bala (VerfasserIn) ; Yeung, Matthew C. H. (VerfasserIn) ; Au, Alan K. M. (VerfasserIn)
Medienart: Elektronisch Aufsatz
Sprache:Englisch
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Veröffentlicht: Springer Science + Business Media B. V 2010
In: Journal of business ethics
Jahr: 2010, Band: 91, Heft: 1, Seiten: 61-72
weitere Schlagwörter:B Singapore
B Hong Kong
B Values
B Corporate Social Responsibility
B Religiosity
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Beschreibung
Zusammenfassung:Ethical behavior among businesses has gained significant prominence in recent years. Survey evidence shows that Asian consumers demand for greater social responsibility among businesses. Thus, a deeper understanding of the factors that contribute to such a demand is useful. This study examines the influence of religiosity and values on corporate social responsibility (CSR) support among consumers in Hong Kong and Singapore. Primary data collected among consumers in these cities point to a significant direct relationship between religiosity and CSR support. In Hong Kong, this attitude is due both to altruistic as well as for egotistical (or face saving) reasons. In Singapore, this is mainly due to the latter. The results imply that different motivations should guide CSR strategies in these two cities.
ISSN:1573-0697
Enthält:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-010-0568-0