A Igreja Renascer em Cristo e a consolidação do mercado de música gospel no Brasil: uma análise das estratégias de marketing = The Renascer em Cristo Church and the consolidation of the gospel music market in Brazil : an analysis of marketing strategies
From the 70s and 80s on, the protestant religious field in Brazil wasoverflowed by new forms of religiosity. Among them the neopentecostalchurches that had a huge increase in these decades. In a pluralist and competitivescenery, the Renascer em Cristo Apostolic Church (RCC), founded in 1986,centered...
| Subtitles: | The Renascer em Cristo Church and the consolidation of the gospel music market in Brazil |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | Portuguese |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Asociación de Cientistas Sociales de la Religión del Mercosur
2004
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| In: |
Ciencias sociales y religión
Year: 2004, Volume: 6, Issue: 6, Pages: 201-220 |
| Further subjects: | B
Religions market
B Gospel Music B Neopentecostalism B Renascer Cristo Church |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Summary: | From the 70s and 80s on, the protestant religious field in Brazil wasoverflowed by new forms of religiosity. Among them the neopentecostalchurches that had a huge increase in these decades. In a pluralist and competitivescenery, the Renascer em Cristo Apostolic Church (RCC), founded in 1986,centered in merchandizing actions, casts on religious market its main product: itsgospel music. The success of such product applies, partly, to the marketprinciples used by RCC, and also to the existence of a religious dissatisfaction inthe protestant means, principally related to the ritual and to the music. In thisway, this Church casts in the religious market a symbolic product in order tosatisfy a repressed religious demand, contributing, directly, to the consolidationof gospel music market in Brazil. |
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| ISSN: | 1982-2650 |
| Contains: | Enthalten in: Ciencias sociales y religión
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| Persistent identifiers: | DOI: 10.22456/1982-2650.2273 |