From Nasser to al-Sīsī: Politicization, Personality Cult and Army Adulation in Egyptian Children’s Periodicals

Abstract After the events of June 30 and July 3, 2013, that brought the Muslim Brotherhood rule to an end, Egyptian President ʿAbd al-Fattāḥ al-Sīsī has been carried aloft on waves of adulation of most of the Egyptian people. This phenomenon was reflected in popular expressions and in the Egyptian m...

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Bibliographic Details
Main Author: Giladi, Elad (Author)
Format: Electronic Article
Language:English
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Published: Brill 2021
In: Oriente moderno
Year: 2021, Volume: 101, Issue: 1, Pages: 94-114
Further subjects:B Samīr magazine
B ʿAbd al-Fattāḥ al-Sīsī
B personality cult
B Egypt
B children’s periodicals
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Summary:Abstract After the events of June 30 and July 3, 2013, that brought the Muslim Brotherhood rule to an end, Egyptian President ʿAbd al-Fattāḥ al-Sīsī has been carried aloft on waves of adulation of most of the Egyptian people. This phenomenon was reflected in popular expressions and in the Egyptian media, and any criticism of it was minimal. Interestingly, it was the portrayal of al-Sīsī in a children’s magazine, Samīr (February 1, 2014), that generated vocal public debate on issues of the exposure of children to political content and their indoctrination. This article examines why this case provoked such harsh criticism even though political content and indoctrination in children’s magazines are not a new phenomenon in Egypt but rather a continuation of past traditions, and discusses what insights can be gleaned from the affair with regard to Egyptian society today.
ISSN:2213-8617
Contains:Enthalten in: Oriente moderno
Persistent identifiers:DOI: 10.1163/22138617-12340256