The Antecedents of Customer Satisfaction and Customer - Company Identification in Enhancing Halal Restaurant Loyalty: Halal Company Identity Perspective

This study elucidates Halal company identity to predict both customer satisfaction and customer-company identification and the resultant impact on Halal restaurant loyalty. The data analysis used CFA and SEM with a total sample of 347 Halal favourite restaurant customers in Indonesia. The...

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Bibliographic Details
Subtitles:"Islamic Tourism"
Authors: Mursid, Ali (Author) ; Wu, Cedric (Author)
Format: Electronic Article
Language:English
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Published: Dublin Institute of Technology 2021
In: The international journal of religious tourism and pilgrimage
Year: 2021, Volume: 9, Issue: 1, Pages: 83-95
Standardized Subjects / Keyword chains:B Indonesia / Restaurants / Halal / Consumer satisfaction / Identification
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
BJ Islam
KBM Asia
Further subjects:B halal restaurant loyalty
B Customer satisfaction
B halal company identity
B customer-company identification
Online Access: Volltext (lizenzpflichtig)
Volltext (lizenzpflichtig)

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520 |a This study elucidates Halal company identity to predict both customer satisfaction and customer-company identification and the resultant impact on Halal restaurant loyalty. The data analysis used CFA and SEM with a total sample of 347 Halal favourite restaurant customers in Indonesia. The results show that Halal identity similarity insignificantly affects customer satisfaction, while Halal identity distinctiveness and Halal identity prestige positively influence customer satisfaction. Halal identity similarity and Halal identity distinctiveness positively affect customer-company identification, whereas Halal identity prestige does not. Only Halal identity distinctiveness strongly impacts both customer satisfaction and customer-company identification. Customer-company identification positively impacts customer satisfaction and both customer satisfaction and customer-company identification positively affect Halal restaurant loyalty. 
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