Religions as brands: new perspectives on the marketization of religion and spirituality
pt. 1. Introduction -- pt. 2. Marketing and branding religion and spirituality -- pt. 3. Religious and spiritual consuming -- pt. 4. Economic analyses of religious phenomena.
| Collaborateurs: | ; |
|---|---|
| Type de support: | Électronique Livre |
| Langue: | Anglais |
| Service de livraison Subito: | Commander maintenant. |
| Vérifier la disponibilité: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
London New York
Routledge
2016
|
| Dans: | Année: 2016 |
| Collection/Revue: | Ashgate AHRC / ESRC religion and society series
|
| Sujets non-standardisés: | B
Religions
Marketing
B Spiritualité B Consumption (Economics) B Religion in advertising B Religion B Branding (Marketing) B Communauté religieuse B Markenführung B Monde B Religion Economic aspects B Marketing |
| Accès en ligne: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Édition parallèle: | Non-électronique
|
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| 245 | 1 | 0 | |a Religions as brands |b new perspectives on the marketization of religion and spirituality |c edited by Jean-Claude Usunier, Jörg Stolz |
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| 520 | |a pt. 1. Introduction -- pt. 2. Marketing and branding religion and spirituality -- pt. 3. Religious and spiritual consuming -- pt. 4. Economic analyses of religious phenomena. | ||
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| STB | 0 | 0 | |a Communauté religieuse,Marketing,Mercatique,Mercatique,Marketing,Monde,Monde,Religion,Religions,Religion,Spiritualité,Spiritualité |
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| STD | 0 | 0 | |a Comunità religiosa,Marketing,Mondo,Mondo,Religione,Religione,Religione,Spiritualità,Spiritualità |
| STE | 0 | 0 | |a 世界,宗教,宗教,宗教团体,巿场营销,营销,巿场营销,灵性 |
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| STH | 0 | 0 | |a Духовность (мотив),Духовность,Маркетинг,Мир (вселенная, мотив),Мир (вселенная),Религиозная община,Религия (мотив),Религия |
| STI | 0 | 0 | |a Θρησκεία (μοτίβο),Θρησκεία,Θρησκευτική κοινότητα,Κόσμος (μοτίβο),Κόσμος,Μάρκετινγκ,Marketing,Πνευματικότητα (μοτίβο),Πνευματικότητα |
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