Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook—A Marketing Perspective
The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (includ...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
MDPI
[2020]
|
| In: |
Religions
Year: 2020, Volume: 11, Issue: 3 |
| Further subjects: | B
Social media
B Polish nationwide Catholic opinion-forming weeklies B marketing communication B self-promotion B Facebook |
| Online Access: |
Presumably Free Access Volltext (Verlag) Volltext (doi) |
MARC
| LEADER | 00000caa a22000002 4500 | ||
|---|---|---|---|
| 001 | 172712846X | ||
| 003 | DE-627 | ||
| 005 | 20210127090840.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 200817s2020 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.3390/rel11050246 |2 doi | |
| 035 | |a (DE-627)172712846X | ||
| 035 | |a (DE-599)KXP172712846X | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |a 0 |2 ssgn | ||
| 100 | 1 | |a Jupowicz-Ginalska, Anna |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook—A Marketing Perspective |
| 264 | 1 | |c [2020] | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (including self-promotional activities). The Facebook profiles of five weeklies were analysed: Gość Niedzielny, Niedziela, Przewodnik Katolicki, Idziemy and Tygodnik Rodzin Katolickich Źródło. Three research methods were chosen: literature review on marketing use of Facebook by traditional media, the case study and the content analysis (quantitative, qualitative and comparative). The most important results show that the use of the social media platform Facebook by the Catholic weeklies in Poland is limited to supplementing the main communication channel, which is the printed weekly and its website. The studied media treat Facebook as a marketing tool, favouring this function over the potential apologetic or evangelising ones, but at the same time none of the magazines fully exploit Facebook’s potential offered by its systemic and functional features. | ||
| 601 | |a Facebook | ||
| 650 | 4 | |a Facebook | |
| 650 | 4 | |a Polish nationwide Catholic opinion-forming weeklies | |
| 650 | 4 | |a marketing communication | |
| 650 | 4 | |a self-promotion | |
| 650 | 4 | |a Social Media | |
| 700 | 1 | |a Adamski, Andrzej |e VerfasserIn |4 aut | |
| 700 | 1 | |a Leonowicz-Bukała, Iwona |e VerfasserIn |4 aut | |
| 773 | 0 | 8 | |i Enthalten in |t Religions |d Basel : MDPI, 2010 |g 11(2020,5) Artikel 246 |h Online-Ressource |w (DE-627)665435797 |w (DE-600)2620962-7 |w (DE-576)348219067 |x 2077-1444 |7 nnns |
| 773 | 1 | 8 | |g volume:11 |g year:2020 |g number:3 |
| 856 | |u https://www.mdpi.com/2077-1444/11/5/246/pdf?version=1589545770 |x unpaywall |z Vermutlich kostenfreier Zugang |h publisher [oa journal (via doaj)] | ||
| 856 | 4 | 0 | |u https://www.mdpi.com/2077-1444/11/5/246 |x Verlag |
| 856 | |u https://doi.org/10.3390/rel11050246 |x doi |3 Volltext | ||
| 936 | u | w | |d 11 |j 2020 |e 3 |y 11(2020,5) Artikel 246 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 3740446064 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 172712846X | ||
| LOK | |0 005 20200817084712 | ||
| LOK | |0 008 200817||||||||||||||||ger||||||| | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 935 |a ixzs |a ixzo | ||
| OAS | |a 1 | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| REL | |a 1 | ||
| STA | 0 | 0 | |a Facebook,Social media,Social media |
| STB | 0 | 0 | |a Facebook,Réseaux sociaux,Médias sociaux |
| STC | 0 | 0 | |a Facebook,Media social |
| STD | 0 | 0 | |a Facebook,Social media |
| STE | 0 | 0 | |a 虚拟小区,计算机社群,电子社群 |
| STF | 0 | 0 | |a Facebook,虛擬社區,電腦社群,電子社群 |
| STG | 0 | 0 | |a Facebook,Mídia social |
| STH | 0 | 0 | |a Facebook,Социальные медиа |
| STI | 0 | 0 | |a Facebook,Μέσα κοινωνικής δικτύωσης,Social media |
| SUB | |a REL | ||
| SYE | 0 | 0 | |a Soziale Medien |