"The Grandest, Most Compelling Story of All Time: Dominant Themes of Christian Media Marketing"
This article analyzes the marketing campaigns of best-selling Christian books and albums to identify their dominant themes. Through a literary/critical analysis, this article addresses how Christian media marketing frames the consumer as having spiritual problems, lauds the artists as Christian role...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Saskatchewan
[2014]
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| In: |
Journal of religion and popular culture
Year: 2014, Volume: 26, Issue: 1, Pages: 23-35 |
| Further subjects: | B
media industry
B Christian media B Evangelicalism B media economy |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |
| Summary: | This article analyzes the marketing campaigns of best-selling Christian books and albums to identify their dominant themes. Through a literary/critical analysis, this article addresses how Christian media marketing frames the consumer as having spiritual problems, lauds the artists as Christian role models, and projects themes of inspiration and empowerment onto the media. Ultimately, the marketing campaigns perpetuate a definition of "Christianity" that privileges making the consumer feel inspired and empowered, and tend to ignore other Christian beliefs or themes. |
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| ISSN: | 1703-289X |
| Contains: | Enthalten in: Journal of religion and popular culture
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| Persistent identifiers: | DOI: 10.3138/jrpc.26.1.23 |