iReligion: Religious Elements of the Apple Phenomenon

This article utilizes Durkheim's definition of religion to demonstrate the religious dimensions of the Apple phenomenon and by doing that aims to assert the presence of religiosity outside of its conventional sphere. The analysis of Apple consists of four elements of Durkheim's definition—...

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Bibliographic Details
Authors: Pogacnik, Anja (Author) ; Crnic, Aleš (Author)
Format: Electronic Article
Language:English
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Published: University of Saskatchewan [2014]
In: Journal of religion and popular culture
Year: 2014, Volume: 26, Issue: 3, Pages: 353-364
Further subjects:B Apple
B Steve Jobs
B brand community
B definition of religion
B Durkheim
Online Access: Volltext (Resolving-System)
Volltext (doi)