Believing is buying: religiosity, advertising skepticism, and corporate trust
Prior research has shown that religiosity influences consumer skepticism, but such research has lacked examination of the breadth of this effect and isolation of this effect by manipulating religion. Three studies explore this relationship. Study 1 shows that advertising skepticism mediates the rela...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
International Association of Management, Spirituality & Religion
[2019]
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| In: |
Journal of management, spirituality & religion
Year: 2019, Volume: 16, Issue: 1, Pages: 54-75 |
| RelBib Classification: | AD Sociology of religion; religious policy AE Psychology of religion |
| Further subjects: | B
Deception
B Aufsatz in Zeitschrift B Religion B measured vs. manipulated religion B Skepticism B Trust |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |