Post-Industrial Asceticism from goop to Kinfolk Magazine

This response article comments on Dana Logan's recent exploration of the religiosity of Gwyneth Paltrow's goop brand in a 2017 publication, "The Lean Closet: Asceticism in Post Industrial Consumer Culture." I compare and contrast Logan's work on Paltrow's lifestyle inst...

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Bibliographic Details
Main Author: Cooper, Travis Warren (Author)
Format: Electronic Article
Language:English
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Published: Equinox [2019]
In: Bulletin for the study of religion
Year: 2019, Volume: 47, Issue: 3-4, Pages: 7-13
RelBib Classification:AA Study of religion
AG Religious life; material religion
KBQ North America
Further subjects:B Kinfolk magazine
B American religions
B post-industrial economics
B Classification
B Goop
B Asceticism
B Gwyneth Paltrow
Online Access: Volltext (Resolving-System)
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Description
Summary:This response article comments on Dana Logan's recent exploration of the religiosity of Gwyneth Paltrow's goop brand in a 2017 publication, "The Lean Closet: Asceticism in Post Industrial Consumer Culture." I compare and contrast Logan's work on Paltrow's lifestyle institution with my own analogous research on the Kinfolk movement and its impulses toward ascetic minimalism. From a method and theory standpoint, I analyze in the following the strategies by which Logan deploys the concept of religiosity in studying pop cultural forms such as goop. Thinking about redescription, terminological ambiguity, and the difference between emic and etic categories and labels, I comment on Logan's someone figurative or metaphorical description of goop as a "cultural carrier" of Calvinism and question the linguistic slippages that occur when scholars employ theological and ecclesial terminologies for secondary taxonomic purposes.
ISSN:2041-1871
Contains:Enthalten in: Bulletin for the study of religion
Persistent identifiers:DOI: 10.1558/bsor.35707