Dark Preachers: The Impact of Radio Consolidation on Independent Religious Syndicators

Radio ownership rules have been debated since moves toward deregulation began 30 years ago, culminating in the 1996 Telecommunications Act, which eliminated national ownership limits and fundamentally liberalized local limits. The effects of media concentration on radio have been controversial, with...

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Bibliographic Details
Main Author: Ward, Mark 1958- (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2009]
In: Journal of media and religion
Year: 2009, Volume: 8, Issue: 2, Pages: 79-96
Online Access: Volltext (Resolving-System)
Description
Summary:Radio ownership rules have been debated since moves toward deregulation began 30 years ago, culminating in the 1996 Telecommunications Act, which eliminated national ownership limits and fundamentally liberalized local limits. The effects of media concentration on radio have been controversial, with complaints that the "quintessential people's medium" has been shorn of diverse voices and community interests. Meaningful access for these voices depends largely on the viability of niche formats. This paper studies one niche format—religious radio—which before the Telecom Act had a long history of economic viability, low turnover, and programming opportunities for independent syndicators. The study uses published industry directories to reconstruct a year-by-year picture of changes in syndicated religious radio programming for the period 1993-2000, or four years before and after the Telecom Act. These changes in religious radio may offer indications of how consolidation has affected media access for independent voices in other niche formats.
ISSN:1534-8415
Contains:Enthalten in: Journal of media and religion
Persistent identifiers:DOI: 10.1080/15348420902881019