Globalizing Asian religions: management and marketing

This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fi...

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Bibliographic Details
Contributors: Smith, Wendy 1951- (Editor) ; Nakamaki, Hirochika 1947- (Editor) ; Matsunaga, Louella 1959- (Editor) ; Ramsay, Tamasin 1969- (Editor)
Format: Electronic/Print Book
Language:English
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Published: Amsterdam Amsterdam University Press [2019]
In: Global Asia (8)
Year: 2019
Volumes / Articles:Show volumes/articles.
Series/Journal:Global Asia 8
Standardized Subjects / Keyword chains:B Asia / Religion / Globalization
RelBib Classification:AZ New religious movements
BK Hinduism, Jainism, Sikhism
BL Buddhism
BN Shinto
KBM Asia
Further subjects:B Collection of essays
B Asia
B Globalization
B Religious organization
B Management
B Marketing
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