Communication theory: The Buddhist viewpoint

The Sri Lankan villager favours an indirect method to put across his message. This indirectness, inculcated mainly through the religio-social inheritance has made the population more "sympathetic responders to communicated messages". Communicators, if they are willing to adopt modern conce...

Full description

Saved in:  
Bibliographic Details
Main Author: Jayawardena, R. D. K. (Author)
Format: Print Article
Language:English
Check availability: HBZ Gateway
Journals Online & Print:
Drawer...
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Routledge, Taylor & Francis Group 1986
In: Media Asia
Year: 1986, Volume: 13, Issue: 1, Pages: 29-31
Further subjects:B Buddhism
B Sri Lanka
B Culture sociology
B Sri Lanka Communication Buddhism Culture sociology
B Communication
Description
Summary:The Sri Lankan villager favours an indirect method to put across his message. This indirectness, inculcated mainly through the religio-social inheritance has made the population more "sympathetic responders to communicated messages". Communicators, if they are willing to adopt modern concepts that do not run counter to Buddhist culture, will find it possible to reach their target audience who are receptive to change, proving that not only Buddhist society but "the communication environment itself must necessarily be in a state of flux". (DSE)
ISSN:0129-6612
Contains:In: Media Asia