Political Brand, Symbolic Construction and Public Image Communication
A brand is a complex construction. In addition to its tangible and intangible dimensions, it implies an intrinsic relational dimension associated to any brand building process. The relational dimension is even more visible in the case of the political brand. The political brand brings with it a symb...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
CEEOL
[2018]
|
| In: |
Journal for the study of religions and ideologies
Year: 2018, Volume: 17, Issue: 49, Pages: 137-152 |
| Standardized Subjects / Keyword chains: | B
Politics
/ Brand
/ Symbolism
/ Publicity
/ Communication
|
| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion |
| Further subjects: | B
image communication
B magical transfer B Transcendence B political brand B communication advisers B symbolic construction B commodity fetishism B political mythology |
| Online Access: |
Volltext (kostenfrei) |