Of Digital Images and Digital Media: Approaches to Marketing in American ISKCON
This article is a theoretical and ethnographic investigation of the role of marketing and branding within the contemporary ISKCON movement in the United States. In it, I examine the digital marketing enterprises of two prominent ISKCON temples: ISKCON of New Jersey and ISKCON of D.C. I argue that by...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
University of Californiarnia Press
[2018]
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In: |
Nova religio
Year: 2018, Volume: 21, Issue: 3, Pages: 74-102 |
Standardized Subjects / Keyword chains: | B
Hare-Krischna-Bewegung
/ USA
/ Religion
/ Marketing
/ Digitalization
|
RelBib Classification: | BK Hinduism, Jainism, Sikhism KBQ North America |
Further subjects: | B
Krishna
B Digital Media B Hare Krishna B ISKCON B Digital Hinduism B Marketing |
Online Access: |
Volltext (Verlag) Volltext (doi) |