Religions as brands: new perspectives on the marketization of religion and spirituality
| Collaborateurs: | ; |
|---|---|
| Type de support: | Imprimé Livre |
| Langue: | Anglais |
| Service de livraison Subito: | Commander maintenant. |
| Vérifier la disponibilité: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
London
Routledge
2018
|
| Dans: | Année: 2018 |
| Édition: | First issued in paperback |
| Collection/Revue: | AHRC / ESRC religion and society series
|
| Sujets non-standardisés: | B
Religions
Marketing
B Spiritualité B Religion in advertising B Religion B Branding (Marketing) B Communauté religieuse B Markenführung B Monde B Marketing |
| Édition parallèle: | Électronique
|
MARC
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| 245 | 1 | 0 | |a Religions as brands |b new perspectives on the marketization of religion and spirituality |c edited by Jean-Claude Usunier, Jörg Stolz |
| 250 | |a First issued in paperback | ||
| 264 | 1 | |a London |b Routledge |c 2018 | |
| 300 | |a xix, 256 Seiten |b Illustrationen |c 24 cm | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
| 338 | |a Band |b nc |2 rdacarrier | ||
| 490 | 0 | |a AHRC / ESRC religion and society series | |
| 500 | |a Enthält 13 Beiträge | ||
| 601 | |a Religion | ||
| 650 | 7 | |8 1.1\x |a Religion |0 (DE-627)091386470 |0 (DE-2867)15671-6 |2 stw | |
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| 650 | 7 | |8 1.5\x |a Markenführung |0 (DE-627)091376270 |0 (DE-2867)19129-5 |2 stw | |
| 650 | 7 | |8 1.6\x |a Welt |0 (DE-627)09140004X |0 (DE-2867)16809-5 |2 stw | |
| 650 | 0 | |a Religions |x Marketing | |
| 650 | 0 | |a Religion in advertising | |
| 650 | 0 | |a Branding (Marketing) | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |t Religions as brands |d London : Routledge, 2016 |h 1 Online-Ressource (xix, 256 Seiten) |w (DE-627)1733302360 |z 9781315605081 |k Electronic |
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| STB | 0 | 0 | |a Communauté religieuse,Marketing,Mercatique,Mercatique,Marketing,Monde,Monde,Religion,Religions,Religion,Spiritualité,Spiritualité |
| STC | 0 | 0 | |a Comunidad religiosa,Espiritualidad,Espiritualidad,Marketing,Mundo,Mundo,Religión,Religión,Religión |
| STD | 0 | 0 | |a Comunità religiosa,Marketing,Mondo,Mondo,Religione,Religione,Religione,Spiritualità,Spiritualità |
| STE | 0 | 0 | |a 世界,宗教,宗教,宗教团体,巿场营销,营销,巿场营销,灵性 |
| STF | 0 | 0 | |a 世界,宗教,宗教,宗教團體,巿場營銷,營銷,巿場行銷,靈性 |
| STG | 0 | 0 | |a Comunidade religiosa,Espiritualidade,Espiritualidade,Marketing,Mundo,Mundo,Religião,Religião |
| STH | 0 | 0 | |a Духовность (мотив),Духовность,Маркетинг,Мир (вселенная, мотив),Мир (вселенная),Религиозная община,Религия (мотив),Религия |
| STI | 0 | 0 | |a Θρησκεία (μοτίβο),Θρησκεία,Θρησκευτική κοινότητα,Κόσμος (μοτίβο),Κόσμος,Μάρκετινγκ,Marketing,Πνευματικότητα (μοτίβο),Πνευματικότητα |
| SUB | |a REL | ||
| SYE | 0 | 0 | |a Religion,Mystik,Mythologie , Religious community,Glaubensgemeinschaft,Religiöse Vereinigung,Scientology,Sekte,Religionsgenossenschaft,Religionsgesellschaft,Religionsgemeinschaften , Geistigkeit , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |