APA-Zitierstil (7. Ausg.)

Haig, M. (2011). Brand success: How the world's top 100 brands thrive and survive (2nd ed.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Haig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive. 2nd ed. London Philadelphia, Pa. [u.a.]: Kogan Page, 2011.

MLA-Zitierstil (8. Ausg.)

Haig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive. 2nd ed. Kogan Page, 2011.