Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dichter and Motivation Research, organised by the editors at the University of Vienna in December 2005]
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the...
| Collectivité auteur: | |
|---|---|
| Collaborateurs: | ; ; |
| Type de support: | Numérique/imprimé Livre |
| Langue: | Anglais |
| Service de livraison Subito: | Commander maintenant. |
| Vérifier la disponibilité: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
|
| Dans: | Année: 2010 |
| Édition: | 1. publ. |
| Sujets / Chaînes de mots-clés standardisés: | B
Dichter, Ernest 1907-1991
/ Psychologie de la motivation
/ Marketing
/ Comportement des consommateurs
|
| Sujets non-standardisés: | B
Comportement des consommateurs
B Consumption (Economics) Psychological aspects B Konsumentenverhalten B Motivation B Dichter, Ernest (1907-1991) Influence B Consumer behavior Psychological aspects B Dichter, Ernest (1907-1991) B Étude de marché B Motivation research (Marketing) B Contribution <colloque> 2005 (Vienna) B Dichter, Ernest B Recueil d'articles |
| Accès en ligne: |
Book review (H-Net) Couverture Table des matières Compte rendu Volltext (doi) |
| Résumé: | "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- |
|---|---|
| Description: | Literaturangaben |
| ISBN: | 0230537995 |
| Persistent identifiers: | DOI: 10.1057/978-0-230-29394-6 |